Which buyers agency should you choose

Which buyers agency should you choose? With Simon Deering and Heath Bassett

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Buyer's agent and co-founder

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Introduction

The world of real estate investment is competitive, and choosing the right Perth buyer’s agency can be a difficult and time-consuming task.

With many choices of buyers agents available, home buyers and property investors often find themselves wondering which one will best serve their needs. This case study examines how You&Me Personalised Property Services turned an initial setback into a remarkable success story.

Through this quick case study/story, we’ll explore key factors that investors should consider when selecting the best buyers agency for their property investment journey.

The role of any buyer’s agency is crucial in helping buyers take advantage of the complex property market. We act as advocates for property buyers, leveraging our expertise, market knowledge, and networks to secure the best possible deals (on and off-market).

But with the growing number of buyer’s agencies in recent years, it’s become increasingly challenging for investors to discern which agency truly stands out as the best buyers agency for their specific needs.

Are You Spending Too Much Time Searching for Your Property?

Background

You&Me Personalised Property Services, spearheaded by the dynamic duo Simon Deering and Heath Bassett, co-founders and property buyers agents, has positioned itself as a competitive and client-focused agency in the Perth and Brisbane property markets.

Our core philosophy revolves around continuous improvement and aligning closely with clients’ moral and ethical standards. We negotiate and provide genuine services to all types of property buyers. This approach seems to set us apart in a crowded field of buyer’s agencies, where the focus is often solely on transactions rather than long-term client relationships.

Our aim is to differentiate ourselves through personalised service and a deep commitment to client success. This ethos is particularly important in a market where many choices of buyers agencies can leave investors feeling overwhelmed and unsure about which agency truly has their best interests at heart.

The Challenge

Despite our strong ethos and commitment to client service, our buyer’s agency faced a significant setback when we lost a potential client to a larger competitor. This challenge is not uncommon, where established names often have the advantage of brand recognition and extensive marketing resources.

The loss of this client prompted our team to take a hard look at our operations and identify areas for improvement. This self-reflection is a crucial quality for any agency claiming to be the best buyer’s agency, as it demonstrates a commitment to growth and adaptation in a constant changing market.

Key Issues

Presentation Skills

Our buyer’s agency realised that our extensive knowledge and expertise weren’t being effectively communicated during client presentations. First impressions are crucial.

Market Competition

Competing against larger, more established agencies posed a significant challenge. Many buyers agencies have been operating for years, building strong reputations and client bases. For our agency to stand out, we needed to offer something unique and compelling.

Client Expectations with Buyers Agents

Meeting and exceeding client expectations in terms of property acquisition timelines and value is important. The competitive nature of the industry means that clients often have high expectations, and agencies must consistently deliver to be considered among the best.

Market Access

In a competitive property market, access to off-market properties can be a significant advantage. Our buyer’s agency recognized the need to enhance our network and improve our ability to source exclusive listings.

Demonstrating Value

With many choices of buyers agencies available, we needed to clearly articulate our unique value proposition to potential clients. This involved not only showcasing our expertise but also demonstrating how our services translate into tangible benefits for investors.

Solution

Recognising these challenges, we implemented a multi-faceted approach to address our weaknesses and enhance our strengths:

Improved Presentation

We completely revamped our presentation style to better communicate our expertise and value proposition. This involved creating more engaging visual aids, developing clearer messaging around our unique selling points, and practicing our delivery to ensure confidence and professionalism in every client interaction.

Focus on Off-Market Opportunities

Recognising the value of exclusive listings, our buyer’s agency doubled down on leveraging and expanding our network to access off-market properties. We cultivated relationships with real estate agents, property developers, and other industry insiders to gain early access to properties before they hit the open market.

Personalised Service Enhancement

Our agency further refined our personalised approach, developing a more comprehensive client onboarding process. This included in-depth consultations to understand each client’s unique goals, risk tolerance, and investment strategy. By tailoring our services to each client’s specific needs, we aimed to differentiate ourselves from larger, more impersonal agencies.

Data-Driven Decision Making

Our buyer’s agency invested in advanced property market analytics tools, allowing us to provide clients with data-backed investment properties recommendations.

Transparent Communication

We implemented a new communication protocol, ensuring regular updates to clients throughout the property search and acquisition process. This transparency helped manage client expectations and build trust, addressing one of the key pain points in the buyer’s agency industry.

Performance Metrics

Our agency developed a system to track and showcase our performance metrics, including average time to property acquisition, percentage of properties secured below market value, and client satisfaction ratings. These concrete figures provided tangible evidence of our effectiveness to potential clients.

Choosing a Buyer's Agency Can Be Hard — Choosing a Buyer’s Agency Can Be Hard

Results

Our comprehensive improvements yielded impressive outcomes, demonstrating why we stand out in the property market.

Client Return

The previously lost client returned after experiencing significant delays with the competitor. This return was a testament to our improved market positioning and the strength of our initial connection with the client.

Quick Property Acquisition

Our agency secured an off-market property for the returned client within just three days, significantly outperforming the competitor’s four-month timeframe. This rapid acquisition showcased our enhanced network and ability to act fast in a competitive market.

Value for Money

The property acquired for the client was approximately $30,000 under market value, demonstrating our negotiation skills and market knowledge. This tangible financial benefit highlighted the real value a top buyer’s agency can provide.

Client Satisfaction

Not only did the client complete the initial purchase, but they also signed on for a second property investment with our buyers agency. This repeat business is a strong indicator of client satisfaction and trust in our abilities.

Increased Off-Market Acquisitions

Following our focused efforts, our buyer’s agency reported that approximately 40% of our property acquisitions were now coming from off-market opportunities. This high percentage of exclusive listings gave our clients a significant advantage in a competitive market.

Improved Client Retention

Our agency saw a marked increase in client retention rates, with more investors choosing to work with us for multiple property acquisitions. This loyalty is a key indicator of client satisfaction and our ability to deliver consistent results.

Enhanced Market Reputation

Our success story began to circulate in property investment communities, leading to increased referrals and a stronger market position. This word-of-mouth marketing is particularly valuable in the buyer’s agency industry, where trust and reputation are paramount.

Key Learnings

This case study highlights several crucial factors that property investors should consider when choosing the right buyer’s agency.

Presentation and Communication

How well does the agency articulate its knowledge and strategy? The best buyer’s agency should be able to clearly communicate its value proposition and strategy to clients.

Adaptability

Is the agency willing to learn from setbacks and improve its services? In a rapidly changing property market, the ability to adapt and evolve is crucial for long-term success.

Market Access

Does the agency have access to off-market properties? This can be a significant advantage in securing desirable properties at competitive prices.

Performance Metrics

Can the agency deliver results in terms of acquisition speed and property value? Concrete performance data can help investors make informed decisions when choosing among many buyers agencies.

Client Relationship

Does the agency prioritise building trust and long-term relationships with clients? The best buyer’s agency should focus on long-term client success, not just short-term transactions.

Market Knowledge

How deep is the agency’s understanding of the local property market? Comprehensive market knowledge is essential for making informed investment decisions.

Negotiation Skills

Can the agency secure properties below market value? Strong negotiation skills can lead to significant financial benefits for clients.

Transparency

Does the agency provide regular, clear communication throughout the property acquisition process? Transparency builds trust and helps manage client expectations.

Personalisation

Does the agency tailor its approach to each client’s unique needs and goals? The best buyer’s agency should offer personalised service rather than a one-size-fits-all approach.

Network Strength

How extensive is the agency’s network of industry contacts? A strong network can provide access to better deals and off-market opportunities.

Industry Context

The buyer’s agency industry in Australia, has seen significant growth in recent years. This expansion has led to many choices of buyers agencies for investors, making it crucial for agencies like ours to differentiate ourselves and demonstrate clear value. Several factors have contributed to the rise of buyer’s agencies.

Complexity of the Property Market

As property markets become more competitive and complex, many investors are turning to professional help to navigate these challenges.

Time Constraints

Busy professionals often lack the time to conduct thorough property searches themselves, making buyer’s agencies an attractive option.

Access to Off-Market Properties

Buyer’s agencies often have access to properties not available to the general public, providing a significant advantage to their clients.

Negotiation Expertise

Professional buyer’s agents typically have strong negotiation skills, potentially saving their clients thousands of dollars on property purchases.

Local Market Knowledge

For investors looking to purchase in unfamiliar areas, buyer’s agencies offer valuable local market insights.

However, the proliferation of agencies has also led to increased competition and the need for agencies to clearly demonstrate their value proposition. This is where our buyer’s agency, You&Me Personalised Property Services, has found opportunities to stand out by focusing on personalised service, continuous improvement, and tangible results.

The Future of Buyer’s Agencies

As the property market continues to evolve, the role of buyer’s agencies is likely to become even more significant. But, to remain competitive and be considered among the best buyer’s agencies, firms like ours will need to keep ahead of the trend.

Embrace Technology

Utilising advanced property analytics, virtual reality property tours, and AI-powered market predictions to provide better service to clients.

Focus on Education

Offering comprehensive educational resources to clients, helping them become more informed investors.

Expand Service Offerings

Providing end-to-end property investment services, including financial planning and property management.

Emphasize Sustainability

As environmental concerns become more prominent, the best buyer’s agencies will need to develop expertise in sustainable and eco-friendly properties.

Adapt to Market Changes

Staying agile and responsive to shifts in the property market, economic conditions, and investor preferences.

Why our buyers agency keep winning-YouandMe Personalised Property Services

Conclusion

So, which buyers agency should you choose?

This case demonstrates the importance of continuous improvement, effective communication, and delivering tangible results in the competitive buyer’s agency market.

When buying property, it’s crucial to choose your agency wisely. Look beyond promises and seek an agency with proven results. The best partners in property investment adapt to changing markets and continuously learn. They consistently meet client needs rather than just making empty claims. This case study illustrates why these factors are important. Keep these points in mind as you embark on your property journey.

When selecting a buyer’s agency, buyers should look beyond initial presentations and consider factors such as the agency’s track record, ability to access off-market properties, and commitment to client satisfaction.

In the quest to find the best buyer’s agency, investors should remember that the definition of “best” can vary depending on individual needs and goals. What matters most is finding an agency that aligns with your investment strategy, communicates effectively, and has a proven track record of success.

Our story serves as a reminder that in the world of buyer’s agencies, it’s not always the biggest or most well-known firms that provide the best service. Sometimes, it’s the agencies that are willing to learn, adapt, and go the extra mile for their clients that truly stand out in this competitive industry.

Would you like to know what we can do for you?

Get in touch with our team, and book a free discovery meeting (45-minute consultation: Discuss your goals, explore our solutions).

Video Transcript

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Well, that's a tough question! Hi it's Simon and Heath from You&Me Personalised Property Services, the buyer's agency made for you.
Today we want to talk about an awesome failure and a success. Was it a win? We don't know. But what I can say is, last year, we had a discovery meeting with a client that we thought we got on really well with.
We felt morals and ethics aligned, and we really felt that we were definitely going to be the right business to deliver on his brief. The client actually went with a competitor, for lack of a better word (a bigger competitor). Yes, and we were really heartbroken. Heath and I to our very core, are super competitive.
We could be playing a game of tennis, a game of noughts and crosses, or the billion dollar game in property. We hate to lose anything. We saw that as a sign, I guess, to kick us up the back end and say, how can we get better? What do we need to do? How do we improve?
How can we get better? We're never complacent in this industry, and we're certainly not arrogant enough or egotistical enough to ever think that because we want to be the best, by definition, we are.
The only people who we care about are the clients who interact with us and what they've got to say. So anyway, we went and changed a number of things.
We increased our learning. We increased our scope. Really did a lot to improve.
I think that's probably the way, to be honest.
It didn't come back to our knowledge. It didn't come back to anything else, but it came back to us not portraying our knowledge up here onto our presentation.
It was really the presentation, what we took for 101, you know, the client, I guess, needed to interact and hear that. So anyway, the property buyer went with the competitor. And unfortunately, the competitor went over promising and underdelivered. We're not getting into who, that's not our space.
The bottom line is that they promised to get a property within a month, and it took four months.
So it was four times over the period that he wanted. He came back to us at the start of the year. And when he came back at the start of the year. And I'm like, Heath, I remember because I was convinced I thought the presentation was so good that he had to be like the marketing manager for the competitor, because I'm like, there's no way that guy would have chosen someone else over us.
We smashed that, but he did. And then I'm saying, Heath, no, don't do any meeting. He's the guy who's trying to steal our IP. Just have to block him. Don't do it. And he's like, nah, I really believe he's genuine. And one of the things that he and I do is we give each other total trust.
So he told me actually, if he was genuine, I was like, all right, well, I'll let you run with it. Because when you're wrong, when you're wrong, I can tell you you're wrong. And if you're right, I'll say, I thought it was a good idea, but. Yeah, you tell him.
And it is pretty simple. The guy came to us, done his due diligence, went through a multitude of buyer's agencies, went to the top two, you know, generally, most people come to the top two in that space in Perth. He chose the other one for his own reasons, decided that four months was too long.
Came back to us in January, said, hey, remember me? Absolutely. Remember, we changed our presentation because of you. And he came on board. He wanted to give us a shot, and his words to effect were, I think four months is too long. I want to see if you guys can do better than the other team. So I'm actually pitting you against each other because I want to buy another two in Perth.
He ended up coming with us. We got an off market opportunity within a week. Three days. I think it was.
A fair amount of luck there. But the harder you work the luckier you get.
On average, we get 40% ish of our properties off market at the moment. So the chances are there. So, he came on. We had a property for him under market value by about $30,000 easy.
We just settled that the other day.
And lo and behold, guess who he has just signed a new engagement form with. He wants to buy another one with us straight away.
So, failure turned into win, turned into double win. And, yeah, that's what we're trying to do. So it's about not trying to pit ourselves against the competition. Obviously, we hold ourselves in high esteem and at a level here in Perth, but it's about if we aren't doing something right or we're not portraying something to clients or potential clients, how do we do it better?
How do we get better? How do we continue to get better? So you guys win on the back end? So, I know you probably gonna have a listen to this Michael. So we appreciate your trust, and we appreciate your double business.
But, guys, if you want to come to the best property buyer's agency here in Perth, you obviously know where to come to.
It's the team at You&Me Personalised Property Services. Until we hear from you, happy investing.

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Simon Deering

About the author

Buyer's Agent, Co-Founder at You&Me Personalised Property Services

Helping property buyers get into Perth and Brisbane property faster and for less.

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